Are you using the online channel to generate business?
B2B ecommerce without channel conflict
Online business can come from selling directly or from routing demand to your channel. We design the sales model that fits you, taking potential channel conflicts into account, and support you from technology and team selection through to post-launch follow-up, in B2C, B2B and B2B2C projects.
What we do
- Direct sales or demand generation strategy.
- A model with no channel conflict with distributors, installers and points of sale.
- Project coordination and selection of the team that delivers it.
- Technology selection and user experience (UX) design.
- Catalogue preparation, pricing and platform activation.
- Post-launch follow-up.
Frequently asked questions
What is a channel conflict?
It is when selling online on your own puts you against the distributors or points of sale that already give you scale. The model and pricing policy are designed to avoid it.
Do you have to build the shop yourselves?
Not necessarily. We choose the right technology and team, and coordinate delivery with whoever fits best.
Does it work for B2B and B2C at once?
Yes. We design B2C, B2B and B2B2C projects, and decide with you which makes sense first.
Shall we talk?
Tell us about your case and we will tell you where to start.