Define your digital direction
Understand where you stand, what your customers need and which opportunities to pursue. Decide what to do and in which order.
Digital strategy and execution
171CWe shorten the distance between you and your digital goals
We design your digital strategy and support its execution to generate business and improve your company’s efficiency.
Strategy
Execution
Business
With you, from start to finish.
- Manufacturers
- Buying groups
- Distributors
- Service companies
Digital can and must make a difference to your bottom line.
171Consulting is a digital strategy and ecommerce consultancy. We help manufacturers, buying groups, distributors and service companies decide what to do in digital and deliver it with their teams and suppliers.
Execution, not just diagnosis
Every plan is designed to be carried out. We support execution and track objectives with your team and suppliers.
We know your sector
Over twenty years in home improvement and DIY, and B2B installation and distribution. We have sold online, not just advised.
With your sales network
Selling online should not put you against those who already give you scale. We design the model so digital adds up.
What we do
A clear direction. A plan that gets delivered.
Generate business online
Sell online or generate demand for your channel. Design an ecommerce, acquisition and marketplace model that fits your business and sales network.
Make it work every day
Prepare your catalogue, establish reliable data and build the right team. Coordinate delivery and track what happens after launch.
We also explore AI for distribution with Nuviaa, our own product.
AI for distributionEcommerce and sales channels
The sales chain continues. The way people buy changes.
Users start researching online. Manufacturers need to generate demand for their channel, while distributors need to give installers an easy digital buying experience. We help connect these pieces with a strategy adapted to your business.
How we approach your ecommerceThe sales chain
- Manufacturer→
- Distributor→
- Installer→
- End user
PUSH · Sales activity through the channel
Buying starts on a phone
Users search, compare and research online before visiting a store or speaking to a professional.
PULL · Build preference and demand
Manufacturers reach users online and direct that demand towards distributors and installers.
For manufacturers
Generate demand for their channel with a PULL strategy that complements their sales team’s PUSH activity.
For distributors
Give installers the ease they already know from personal shopping: find, check and buy with less friction.
- Find products
- Check terms
- Buy easily
Method
From understanding your business to putting the plan into action
Every business is different and needs its own process. Our goal is to grow the companies we work with in a sustainable way and make them more efficient.
- 01
We analyse your business and your sector online
- 02
We define the strategy and growth plan with you
- 03
We build the model that best generates online business
- 04
We help you choose or train the team that executes it
- 05
We support execution and the pursuit of your goals
Our work
Projects we support from start to finish.
01 / 08
The challenge
Build a useful digital channel for installers, connected to distributor operations and aligning catalogue, technology, agencies and internal teams.
Our involvement
Requirements, technology, catalogue and integrations. Team and agency coordination through launch and adoption.
View projectThe challenge
Bring professional service to ecommerce and the customer portal, with information and processes adapted to installers’ daily work.
Our involvement
Ecommerce and a customer portal connected to professional service. Technical coordination and adoption support.
View projectThe challenge
Define and launch a new digital business for a sector buying group, starting with what professional installers need in their daily work.
Our involvement
Business model, partner selection and design and development coordination. A digital proposition built around installers’ daily work.
View projectThe challenge
Users research and compare online while purchasing through the professional network. The challenge is to connect both journeys and coordinate digital strategy.
Our involvement
Strategy, campaigns and content connecting online research with the distribution network.
View projectThe challenge
Distinguish maintenance from repair in the digital journey and improve visibility into which contacts become contracts.
Our involvement
Journey diagnosis and proposals connecting campaigns, forms and lead follow-up.
View projectThe challenge
Translate platform features into specific clinic needs and organise communication supporting acquisition, activation and retention.
Our involvement
Coordinated content, resources and campaigns to explain the product and support clinic relationships.
View projectThe challenge
Review digital channel measurement and prepare campaigns with useful conversions and tools aligned with user consent.
Our involvement
Measurement audit and corrections, supplier coordination and campaign preparation support.
View projectThe challenge
Connect catalogue knowledge with the enquiries and needs distributors receive every day.
Our involvement
Development of our own product: connected catalogue, sales assistant and preparation for distributor validation.
View projectUse the arrows or swipe to view other projects.
Who is behind it
Experience building and running digital businesses. Judgement to support yours.
The 171C team has extensive experience creating and developing digital businesses. That experience shapes how we work.
Meet the team
Joan Gallego
Co-founder
Jordi Mercader
Co-founder
Laura Silva
Consultant
Frequently asked questions
Before we start, let’s be clear.
What does 171Consulting do?
We help companies define their digital strategy and put it into practice. We analyse the business, identify opportunities and coordinate the projects, teams and suppliers needed to generate business and improve efficiency.
How do you help define our digital strategy?
We analyse your business, sector, customers and current digital activity. Together we define objectives, priorities and an action plan: what to do, in which order and with which resources, considering your commercial model and channels.
Do you coordinate projects as a whole?
Yes. We can coordinate the whole project: define its scope, organise phases and responsibilities, align teams and suppliers and track progress. We connect business, marketing and technology decisions so delivery follows a shared direction.
Do you work with our existing team and suppliers?
Yes. We work alongside your team and coordinate with your existing agencies and suppliers. Where needed, we also help define roles, select partners or train the team.
Is your work focused on ecommerce?
Ecommerce is one of our areas of work. We also cover digital strategy, demand generation for sales channels, customer acquisition, marketplaces, catalogue, data and measurement, processes and digital talent. Your business objectives are the starting point.
Do you support execution and track results?
Yes. The plan is designed to be delivered. We support implementation and agree on indicators to track objectives. We review progress and data to adjust actions and priorities.
Which companies do you work with, and how do we start?
We work with manufacturers, buying groups, distributors and service companies. We start with a conversation about your business, customers and objectives, then define the analysis and scope of work.
Let's talk digital, strategy and business
Tell us what you want to achieve. We will reply with a first idea of where to start.