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Anonymised case
Digital platform for professional clinics
Explain the product through customer needs
Challenge
Translate platform features into specific clinic needs and organise communication supporting acquisition, activation and retention.
What we did
Our involvement, stage by stage.
Define the content plan and acquisition journeys by channel.
Work on practical resources, social content and webinar promotion.
Coordinate the campaign agency and review forms and registration follow-up.
Value contributed
Messaging closer to customer operations and a structure connecting content, acquisition and product communication.
Ongoing work
The latest documented activity focuses on new feature communication and reviewing materials introducing the mobile experience to customers.