Anonymised case
Technical equipment manufacturer with a distribution network
Generate digital demand and direct it to the channel
Challenge
Users research and compare online while purchasing through the professional network. The challenge is to connect both journeys and coordinate digital strategy.
What we did
Our involvement, stage by stage.
Contribute to digital strategy and define campaigns, messages, priorities and calendars.
Coordinate content, paid media, design and development agencies with internal teams.
Develop product selection and comparison journeys that guide users towards distributors.
Review scripts, content, landing pages and measurement, tracking deliverables and blockers.
Value contributed
An experience that supports product selection and directs interest to the channel, with shared direction for acquisition, content and technology.
Ongoing work
We continue supporting campaign planning and execution, landing page validation, content coordination and better follow-up of contacts towards the channel.