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Anonymised case
Healthcare services company with online sales
Prepare acquisition with more reliable measurement
Challenge
Review digital channel measurement and prepare campaigns with useful conversions and tools aligned with user consent.
What we did
Our involvement, stage by stage.
Audit events, conversions, tags and consent to identify incorrect configurations.
Correct conversions and adjust analytics tools according to user preferences.
Coordinate internal stakeholders and suppliers and support campaign preparation and review.
Value contributed
A more reliable measurement foundation for decisions and acquisition investment.
Ongoing work
We review campaigns and ads with the team and support technical checks and outstanding validations.