Challenge
Define and launch a new digital business for a sector buying group, starting with what professional installers need in their daily work.
What we did
Our involvement, stage by stage.
Work across the business model: value proposition, priorities and experience for professional installers.
Select technology partners and define each supplier’s role in the project.
Coordinate design and development across agencies, internal teams and business decisions.
Propose features and tools for installers’ daily work: finding and selecting products, purchasing and preparing quotations.
Organise the catalogue and coordinate validation of the PIM, ERP and logistics.
Support launch, acquisition and channel development, tracking barriers between registration and first order.
Value contributed
Turn the business model into a digital experience built around installers’ work, with suitable partners and shared direction for design, technology and operations.
Ongoing work
We work on first purchases and repeat business, catalogue quality and funnel measurement. We also support development of quotation tools for professionals.