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Anonymised case
Climate equipment manufacturer and maintenance services
Connect service acquisition with sales follow-up
Challenge
Distinguish maintenance from repair in the digital journey and improve visibility into which contacts become contracts.
What we did
Our involvement, stage by stage.
Analyse the customer journey from search intent to forms and follow-up.
Define a prioritised roadmap and page proposals for maintenance and assistance.
Align design, forms, campaigns and operations with marketing and service teams.
Value contributed
A roadmap connecting acquisition, experience and sales operations to validate the opportunity before increasing investment.
Ongoing work
The latest documented phase, in July 2026, is preparation of a pilot with dedicated pages, lead reception and measurement of conversion to contracts.